# We Stand Out (WSO)

> Brand strategy and identity architecture for boutique hospitality founders. Senior-led. Fixed pricing. No proposals, no pitching — just the work.

## About

We Stand Out (WSO) is a senior-led brand strategy and identity studio based in London. We work with independent hospitality founders who want their property to be recognisable, not just designed. Brand arrives before architecture — not after. Our work spans brand positioning, visual identity architecture, verbal identity, and guest experience alignment.

## Selected Clients

180 The Strand, ALEC Holdings, Bvlgari Hotels, Four Seasons, Lichthaus, Mandarin Oriental, Mercedes Benz, Nominal London, Soho House, Sotheby's International, SYLVA, TAO Group, Temple Point, THG.

## Pages

- [Home](https://wso.studio/): Overview and selected hospitality brand projects
- [Philosophy](https://wso.studio/philosophy): Why brand comes before design
- [Work](https://wso.studio/work): Selected hospitality brand identity projects
- [Index](https://wso.studio/index): Writing, experiments and archives on hospitality branding
- [Engage](https://wso.studio/engage): Fixed-price brand packages — Position (£4,850), Define (£11,800), Establish (£29,500)
- [Legal](https://wso.studio/legal): Privacy policy and legal information
- [Terms](https://wso.studio/terms): Terms and conditions

## Engage — Fixed-Price Brand Packages

No proposals. No pitching. Just the work.

- **Position — £4,850 + VAT**: Strategic definition. Brand audit, competitive analysis, positioning framework, messaging hierarchy. 1 week.
- **Define — £11,800 + VAT**: Identity system. Core identity, visual and verbal architecture, brand usage principles. 2–3 weeks.
- **Establish — £29,500 + VAT**: Full implementation. Strategic framework, complete identity, experience alignment, brand guidelines. 4–6 weeks.

Add-ons: Brand Naming (£5,950), GX — Guest Experience Architecture (£12,800), Website Copy & Messaging (£4,250).

## Our Philosophy

Most hotels are designed. Very few are remembered. Brand is not a logo — it is what guests remember three years after a single stay. We define position and build identity systems so independent hotels are recognisable, not just designed.

## Full Content

For complete site content including all work projects, blog posts, and detailed page content:
- [Full content file](https://wso.studio/llms-full.txt)

## Contact

- Email: projects@wso.studio
- Website: https://wso.studio